What is Emmie?

Emmie is LaunchFamily’s emotionally intelligent AI assistant designed to support your family in the chaos, calm, and everything in between.


Whether you’re managing school schedules, navigating neurodiversity, or just figuring out what’s for dinner—Emmie is here to help.

 

How does Emmie work? She’s a context-aware, emotionally attuned teammate who learns your family’s rhythms, listens when you need help, and quietly makes things easier in the background.

AI Parenting Coach

How Emmie Works

Knows Your Family

From allergies to after-school activities, Emmie remembers what matters. She builds a unique profile for each child—tracking routines, developmental milestones, parenting preferences, and even emotional patterns.

How Emmie Works
How Emmie Works

Thinks Ahead, So You Don’t Have To

She’s proactive, not reactive. Emmie scans school emails, notices missed tasks, and gives timely nudges—like:

“Looks like Riley’s birthday party is Saturday at 2pm. Want me to remind you Friday night to buy a gift?”

Coordinates with Other Families

Need to plan a carpool or check if another parent can help with pickup?
Emmie can connect directly with another family’s Emmie to figure out timing and send calendar invites—without you needing to text 12 times.

Ai Parenting Coach
AI Family Coach

Backed by Trusted Experts

Emmie’s responses are grounded in content from certified parenting coaches, child therapists, pediatricians, and educators. If something’s beyond her scope, she can recommend expert help or escalate for real human support.

The Tech That Powers Emmie

We built Emmie to feel simple on the outside, smart on the inside. Here’s how:

  • Powered by GPT-4 and structured prompt chains, Emmie uses advanced AI to personalize every answer to your family’s context.
  • She integrates real-time inputs like your calendar, behavior logs, and even school emails to stay up-to-date and helpful.
  • Our memory system captures milestones, emotional check-ins, schedules, and family preferences, so Emmie doesn’t start from scratch every time.
  • Emmie adapts to your parenting style and interaction patterns over time—responding differently to a first-time parent with a newborn than to a parent of three neurodiverse kids.
  • Built with privacy, security, and scalability in mind, Emmie runs on a trusted backend with encrypted data, and is never used for advertising or third-party profiling.

In short: she’s as smart as she is supportive.

Family OS

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