Emmie is LaunchFamily’s emotionally intelligent AI assistant designed to support your family in the chaos, calm, and everything in between.
Whether you’re managing school schedules, navigating neurodiversity, or just figuring out what’s for dinner—Emmie is here to help.
How does Emmie work? She’s a context-aware, emotionally attuned teammate who learns your family’s rhythms, listens when you need help, and quietly makes things easier in the background.
From allergies to after-school activities, Emmie remembers what matters. She builds a unique profile for each child—tracking routines, developmental milestones, parenting preferences, and even emotional patterns.
She’s proactive, not reactive. Emmie scans school emails, notices missed tasks, and gives timely nudges—like:
“Looks like Riley’s birthday party is Saturday at 2pm. Want me to remind you Friday night to buy a gift?”
Need to plan a carpool or check if another parent can help with pickup?
Emmie can connect directly with another family’s Emmie to figure out timing and send calendar invites—without you needing to text 12 times.
Emmie’s responses are grounded in content from certified parenting coaches, child therapists, pediatricians, and educators. If something’s beyond her scope, she can recommend expert help or escalate for real human support.
We built Emmie to feel simple on the outside, smart on the inside. Here’s how:
In short: she’s as smart as she is supportive.